Of course, these are more costly to produce and are typically created when the dataset is particularly large or there is a need of wowing the viewers into taking a specific action. They are used to increase engagement with a brand, demonstrate knowledge of a subject, display survey data, make comparisons, raise awareness, simplify complicated concepts, and presenting the results of research.Īlthough static infographics are the norm, lately interactive infographics in which the user can explore data by themselves have emerged. Infographics are important because they help to spread and communicate ideas in an easy to read format that can be understood by virtually everyone. The infographic has essentially emerged as an Internet staple of presenting data in a clear visually engaging matter. Data scientists, statisticians and other data pros gather the data and infographic designers create beautiful illustrations to make the data easy to digest. An infographic is any graphic that presents and explains often complex information in a visually appealing and simplified manner.
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